This statistic shows the importance of integrating guest reviews into official hotel classifications and ratings to online travel agency worldwide as of October 2014. During the survey, 44 percent of online travel agency stakeholders said that integrating reviews and classifications was most important.
In 2015, only 52 percent of U.S. travelers completed their booking on the OTA site when searching for a hotel, with 49 percent preferring to use the supplier site.
How valuable would it be to make guest reviews an integral part of hotel official star rating?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
World Tourism Organization (UN Tourism). (October 7, 2014). How valuable would it be to make guest reviews an integral part of hotel official star rating? [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
World Tourism Organization (UN Tourism). "How valuable would it be to make guest reviews an integral part of hotel official star rating?." Chart. October 7, 2014. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
World Tourism Organization (UN Tourism). (2014). How valuable would it be to make guest reviews an integral part of hotel official star rating?. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
World Tourism Organization (UN Tourism). "How Valuable Would It Be to Make Guest Reviews An Integral Part of Hotel Official Star Rating?." Statista, Statista Inc., 7 Oct 2014, https://www.statista.com/statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
World Tourism Organization (UN Tourism), How valuable would it be to make guest reviews an integral part of hotel official star rating? Statista, https://www.statista.com/statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/ (last visited November 03, 2024)
How valuable would it be to make guest reviews an integral part of hotel official star rating? [Graph], World Tourism Organization (UN Tourism), October 7, 2014. [Online]. Available: https://www.statista.com/statistics/326504/importance-of-integrating-guest-reviews-and-hotel-ratings-to-otas-worldwide/
