This statistic shows how consumers' views of supermarket brands have changed since the 'horsemeat scandal' in Great Britain in 2013, by supermarket. According to the survey, 20 percent of respondents have a less favourable attitude towards Tesco, whereas only 4 percent of respondents view Waitrose less favourably. For the majority their view of supermarkets has stayed the same.
Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?
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Ipsos. (January 11, 2014). Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. "Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?." Chart. January 11, 2014. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. (2014). Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos. "Would You Say Your Opinion of The following Supermarkets Has Become More Favourable, Less Favourable or Stayed The Same?." Statista, Statista Inc., 11 Jan 2014, https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
Ipsos, Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same? Statista, https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/ (last visited November 23, 2024)
Would you say your opinion of the following supermarkets has become more favourable, less favourable or stayed the same? [Graph], Ipsos, January 11, 2014. [Online]. Available: https://www.statista.com/statistics/326485/perception-of-supermarket-brands-since-the-horsemeat-scandal-in-great-britain-uk/
