The statistic shows the leading five ways in which consumers find out about new spirits on the market in the United Kingdom (UK). According to the Grocery Eye survey conducted in 2013, 32 percent of respondents discover new product launches at the shelf and 26 percent through personal recommendations. Television advertising and online advertising also appear to be effective means of driving new product awareness.
Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013
Characteristic
Share of respondents
Discovered recent new product launches at the shelf
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Future Thinking. (January 30, 2014). Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
Future Thinking. "Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013." Chart. January 30, 2014. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
Future Thinking. (2014). Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
Future Thinking. "Leading Ways Consumers Find out about New Spirit Product Developments in The United Kingdom (Uk) in 2013." Statista, Statista Inc., 30 Jan 2014, https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
Future Thinking, Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013 Statista, https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/ (last visited November 21, 2024)
Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013 [Graph], Future Thinking, January 30, 2014. [Online]. Available: https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
