The statistic shows the leading five ways in which consumers find out about new spirits on the market in the United Kingdom (UK). According to the Grocery Eye survey conducted in 2013, 32 percent of respondents discover new product launches at the shelf and 26 percent through personal recommendations. Television advertising and online advertising also appear to be effective means of driving new product awareness.
Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013
Characteristic
Share of respondents
Discovered recent new product launches at the shelf
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Future Thinking. (January 30, 2014). Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
Future Thinking. "Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013." Chart. January 30, 2014. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
Future Thinking. (2014). Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
Future Thinking. "Leading Ways Consumers Find out about New Spirit Product Developments in The United Kingdom (Uk) in 2013." Statista, Statista Inc., 30 Jan 2014, https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
Future Thinking, Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013 Statista, https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/ (last visited December 30, 2024)
Leading ways consumers find out about new spirit product developments in the United Kingdom (UK) in 2013 [Graph], Future Thinking, January 30, 2014. [Online]. Available: https://www.statista.com/statistics/326479/new-product-development-npd-spirits-products-united-kingdom-uk/
