Mobile ad click-through rate (CTR) in the United Kingdom (UK) 2014, by device

Have you clicked on any advertisements on your device(s) in the past 30 days?

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Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

3,221**

Special properties

smartphone and tablet users; mobile shoppers

Method of interview

Online survey

Supplementary notes

* Smartphone: n = 1,901, tablet: n = 1,320
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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