This statistic shows the most important uses of online reviews for hoteliers worldwide as of October 2014. During the survey, 50 percent of hotel industry professionals said that a key use for online reviews was in staff training.
What are the key elements/uses of online reviews within your firm?
Characteristic
Share of respondents
Understanding customer needs
77%
Quality management
72%
Improve product or service
72%
Staff training
50%
Interaction/communication with guests
47%
Customer engagement
41%
Create customer loyalty
40%
Marketing tool
35%
Benchmarking
25%
Increase occupancy
18%
Let customer do marketing
17%
Increase average daily rate
15%
Increase review volume
11%
Justification of rate
11%
Improving keyword content for search engine marketing
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World Tourism Organization (UN Tourism). (October 6, 2014). What are the key elements/uses of online reviews within your firm? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/326352/most-important-uses-of-online-reviews-for-hoteliers-worldwide/
World Tourism Organization (UN Tourism). "What are the key elements/uses of online reviews within your firm?." Chart. October 6, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/326352/most-important-uses-of-online-reviews-for-hoteliers-worldwide/
World Tourism Organization (UN Tourism). (2014). What are the key elements/uses of online reviews within your firm?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/326352/most-important-uses-of-online-reviews-for-hoteliers-worldwide/
World Tourism Organization (UN Tourism). "What Are The Key Elements/Uses of Online Reviews within Your Firm?." Statista, Statista Inc., 6 Oct 2014, https://www.statista.com/statistics/326352/most-important-uses-of-online-reviews-for-hoteliers-worldwide/
World Tourism Organization (UN Tourism), What are the key elements/uses of online reviews within your firm? Statista, https://www.statista.com/statistics/326352/most-important-uses-of-online-reviews-for-hoteliers-worldwide/ (last visited December 22, 2024)
What are the key elements/uses of online reviews within your firm? [Graph], World Tourism Organization (UN Tourism), October 6, 2014. [Online]. Available: https://www.statista.com/statistics/326352/most-important-uses-of-online-reviews-for-hoteliers-worldwide/
