This statistic displays the attitudes of smartphone and tablet users towards mobile advertisements in the United Kingdom (UK) from 2013 to 2014. There was a general increase in acceptance of mobile ads, with 31 percent of respondents finding them informative or helpful, up from 18 percent in 2013.
* n (2013) = 1,608, n (2014) = 2,032 ** All respondents had used their mobile device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 29, 2014). In general, how do you feel about mobile ads? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/326302/mobile-ad-acceptance-in-the-uk/
xAd, und Telmetrics. "In general, how do you feel about mobile ads?." Chart. July 29, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/326302/mobile-ad-acceptance-in-the-uk/
xAd, Telmetrics. (2014). In general, how do you feel about mobile ads?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/326302/mobile-ad-acceptance-in-the-uk/
xAd, and Telmetrics. "In General, How Do You Feel about Mobile Ads?." Statista, Statista Inc., 29 Jul 2014, https://www.statista.com/statistics/326302/mobile-ad-acceptance-in-the-uk/
xAd & Telmetrics, In general, how do you feel about mobile ads? Statista, https://www.statista.com/statistics/326302/mobile-ad-acceptance-in-the-uk/ (last visited December 22, 2024)
In general, how do you feel about mobile ads? [Graph], xAd, & Telmetrics, July 29, 2014. [Online]. Available: https://www.statista.com/statistics/326302/mobile-ad-acceptance-in-the-uk/
