This statistic shows the results of a survey asking consumers in the United Kingdom "does an emotional connection to a retailer or brand make you more likely to purchase?". Of respondents, 27 percent would be a lot more likely and 54 percent a bit more likely to purchase from a retailer which they have an emotional connection to.
Does an emotional connection to a retailer or brand make you more likely to purchase?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
SAS Institute. (August 1, 2013). Does an emotional connection to a retailer or brand make you more likely to purchase? [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/326253/effect-of-emotional-connection-on-retail-consumers-united-kingdom-uk/
SAS Institute. "Does an emotional connection to a retailer or brand make you more likely to purchase?." Chart. August 1, 2013. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/326253/effect-of-emotional-connection-on-retail-consumers-united-kingdom-uk/
SAS Institute. (2013). Does an emotional connection to a retailer or brand make you more likely to purchase?. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/326253/effect-of-emotional-connection-on-retail-consumers-united-kingdom-uk/
SAS Institute. "Does An Emotional Connection to a Retailer or Brand Make You More Likely to Purchase?." Statista, Statista Inc., 1 Aug 2013, https://www.statista.com/statistics/326253/effect-of-emotional-connection-on-retail-consumers-united-kingdom-uk/
SAS Institute, Does an emotional connection to a retailer or brand make you more likely to purchase? Statista, https://www.statista.com/statistics/326253/effect-of-emotional-connection-on-retail-consumers-united-kingdom-uk/ (last visited November 05, 2024)
Does an emotional connection to a retailer or brand make you more likely to purchase? [Graph], SAS Institute, August 1, 2013. [Online]. Available: https://www.statista.com/statistics/326253/effect-of-emotional-connection-on-retail-consumers-united-kingdom-uk/
