Gen Z and Millennials are the generations that engage the most in social shopping activities in the United States and the United Kingdom. As of January 2022, more than half of respondents in those generations had discovered a new brand via social networks or visited a brand's social media store at least once. Baby boomers showed the lowest level of engagement in all the mentioned activities.
Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by generation
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Latana. (August 23, 2022). Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/326181/us-social-commerce-user-motivation-age/
Latana. "Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by generation." Chart. August 23, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/326181/us-social-commerce-user-motivation-age/
Latana. (2022). Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/326181/us-social-commerce-user-motivation-age/
Latana. "Type of Activities Consumers Engaged in While Social Media Shopping in The United States and The United Kingdom in 2022, by Generation." Statista, Statista Inc., 23 Aug 2022, https://www.statista.com/statistics/326181/us-social-commerce-user-motivation-age/
Latana, Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by generation Statista, https://www.statista.com/statistics/326181/us-social-commerce-user-motivation-age/ (last visited December 21, 2024)
Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022, by generation [Graph], Latana, August 23, 2022. [Online]. Available: https://www.statista.com/statistics/326181/us-social-commerce-user-motivation-age/
