Advertising to children: food and beverage TV ad compliance worldwide 2015

Methodology information: The International Food & Beverage Alliance is a group of leading food and beverage companies and its members include: The Coca-Cola Company, Ferrero, General Mills, Grupo Bimbo, Kellogg's, Mars, McDonald's, Mondelez International, Nestle, PepsiCo and Unilever. In May 2008, members of the IFBA committed to five actions in support of the World Health Organization's 2004 'Global Strategy on Diet, Physical Activity and Health', including a commitment to extend their policies on responsible advertising and marketing to children, globally. In April 2013, IFBA engaged Accenture to monitor its members' compliance in television, print and interent advertising with their stated global marketing and advertising to children policy; 'IFBA members have committed to only advertise products to children under 12 years of age that meet specific nutritional criteria based on accepted national and international evidence and/or applicable national and international dietary guidelines; or to not advertise products to children under 12 years at all. For the purpose of this initiative, 'advertising to children under 12 years' means advertising to media audiences with 35 percent or more children under 12 years.
Ten markets were chosen for the TV Compliance Monitoring in 2015: Brazil, China (Shanghai), Colombia, Indonesia, Malaysia, Russia, Saudi Arabia, South Africa, Thailand, UAE,.