Social commerce usage in the U.S. & UK 2022, by activity

Published by
Koen van Gelder,
Mar 27, 2024
One-third of surveyed consumers in the United States and the United Kingdom had shopped online via social networks at least once as of January 2022. The most popular activity while social shopping was browsing a brand's social media page, with 49 percent of respondents.

Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022

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Release date

August 2022

Region

United Kingdom, United States

Survey time period

January 2022

Number of respondents

2,099 respondents*

Supplementary notes

* 1,051 respondents in the U.S. and 1,048 respondents in the UK.

Original question: 'Which of the following activities have you ever done online, if any?'

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