One-third of surveyed consumers in the United States and the United Kingdom had shopped online via social networks at least once as of January 2022. The most popular activity while social shopping was browsing a brand's social media page, with 49 percent of respondents.
Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022
Characteristic
Share of respondents
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Latana. (August 23, 2022). Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022 [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/326120/us-social-commerce-user-motivation/
Latana. "Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022." Chart. August 23, 2022. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/326120/us-social-commerce-user-motivation/
Latana. (2022). Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/326120/us-social-commerce-user-motivation/
Latana. "Type of Activities Consumers Engaged in While Social Media Shopping in The United States and The United Kingdom in 2022." Statista, Statista Inc., 23 Aug 2022, https://www.statista.com/statistics/326120/us-social-commerce-user-motivation/
Latana, Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022 Statista, https://www.statista.com/statistics/326120/us-social-commerce-user-motivation/ (last visited September 08, 2024)
Type of activities consumers engaged in while social media shopping in the United States and the United Kingdom in 2022 [Graph], Latana, August 23, 2022. [Online]. Available: https://www.statista.com/statistics/326120/us-social-commerce-user-motivation/