This statistic displays how mobile device users chose to make a telecom services purchase in the United Kingdom (UK) in 2014. Roughly a quarter of respondents decided to complete their purchase in person, at 24 percent. Purchasing online via mobile device was also common, at 28 percent.
What method did you use to make your telecom purchase?*
Characteristic
Share of respondents
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smartphone and tablet users who completed a telecom purchase
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source as follows: "How did you make the actual purchase?"
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 7, 2014). What method did you use to make your telecom purchase?* [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/326107/channels-used-to-purchase-telecom-services-uk/
xAd, und Telmetrics. "What method did you use to make your telecom purchase?*." Chart. July 7, 2014. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/326107/channels-used-to-purchase-telecom-services-uk/
xAd, Telmetrics. (2014). What method did you use to make your telecom purchase?*. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/326107/channels-used-to-purchase-telecom-services-uk/
xAd, and Telmetrics. "What Method Did You Use to Make Your Telecom Purchase?*." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/326107/channels-used-to-purchase-telecom-services-uk/
xAd & Telmetrics, What method did you use to make your telecom purchase?* Statista, https://www.statista.com/statistics/326107/channels-used-to-purchase-telecom-services-uk/ (last visited August 25, 2024)
What method did you use to make your telecom purchase?* [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/326107/channels-used-to-purchase-telecom-services-uk/
