In 2024, Marlboro’s brand value amounted to roughly 57.8 billion U.S. dollars. The cigarette brand saw a slight increase in its brand value compared to the previous year.
Marlboro, a Philip Morris brand
Marlboro is owned and produced by Philip Morris, a multinational cigarette and tobacco manufacturing company that sells products in and outside of the United States. In 2022, Philip Morris International shipped over 240 billion units of Marlboro cigarettes worldwide, making it the most popular brand amongst the company’s other products – including L&M, Chesterfield, and Parliament, to name a few.
Most valuable brands worldwide
According to the source’s ranking, Apple was the world’s most valuable brand in 2024, with an estimated brand value of over one trillion U.S. dollars. Google ranked second, followed by Microsoft. After consecutive years of growth, the aggregate value of the 100 most valuable brands worldwide increased by 20 percent in 2024.
Marlboro's global brand value from 2006 to 2024
(in billion U.S. dollars)
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Kantar. (June 10, 2024). Marlboro's global brand value from 2006 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/326081/marlboro-brand-value/
Kantar. "Marlboro's global brand value from 2006 to 2024 (in billion U.S. dollars)." Chart. June 10, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/326081/marlboro-brand-value/
Kantar. (2024). Marlboro's global brand value from 2006 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/326081/marlboro-brand-value/
Kantar. "Marlboro's Global Brand Value from 2006 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Jun 2024, https://www.statista.com/statistics/326081/marlboro-brand-value/
Kantar, Marlboro's global brand value from 2006 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/326081/marlboro-brand-value/ (last visited December 30, 2024)
Marlboro's global brand value from 2006 to 2024 (in billion U.S. dollars) [Graph], Kantar, June 10, 2024. [Online]. Available: https://www.statista.com/statistics/326081/marlboro-brand-value/
