This statistic displays a ranking of factors that influenced mobile users not to make an insurance purchase after conducting research on their device in the United Kingdom (UK) in 2014. Nearly half the respondents chose not to buy an insurance product because they were not looking to make a final decision yet.
Why didn’t you make a purchase after using your mobile device to research insurance products?*
smartphone and tablet users; mobile insurance shoppers**
Method of interview
Online survey
Supplementary notes
* The question was phrased by the source as follows: "Why didn’t you go on to make a purchase after using your [device] to research [category]?" ** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 7, 2014). Why didn’t you make a purchase after using your mobile device to research insurance products?* [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/326069/insurance-purchase-barriers-among-mobile-shoppers-uk/
xAd, und Telmetrics. "Why didn’t you make a purchase after using your mobile device to research insurance products?*." Chart. July 7, 2014. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/326069/insurance-purchase-barriers-among-mobile-shoppers-uk/
xAd, Telmetrics. (2014). Why didn’t you make a purchase after using your mobile device to research insurance products?*. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/326069/insurance-purchase-barriers-among-mobile-shoppers-uk/
xAd, and Telmetrics. "Why Didn’t You Make a Purchase after Using Your Mobile Device to Research Insurance Products?*." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/326069/insurance-purchase-barriers-among-mobile-shoppers-uk/
xAd & Telmetrics, Why didn’t you make a purchase after using your mobile device to research insurance products?* Statista, https://www.statista.com/statistics/326069/insurance-purchase-barriers-among-mobile-shoppers-uk/ (last visited September 26, 2024)
Why didn’t you make a purchase after using your mobile device to research insurance products?* [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/326069/insurance-purchase-barriers-among-mobile-shoppers-uk/