Coca-Cola: brand value 2006-2024

In 2024, Coca-Cola’s brand was valued at 106.45 billion U.S. dollars. The value remained flat compared to 2023 and gave the brand spot 15 in the most valuable global brands ranking. 

Why is Coca-Cola’s brand so strong?

It all started in 1886 when John S. Pemberton’s drink was first served at a soda fountain in Atlanta, Georgia, in the United States. Today, more than a hundred years later, Coca-Cola is one of the most powerful brands in the world. Coca-Cola Company commands a large chunk of the soft drink market in the U.S., oscillating around 45 percent each year. The company's advertising strategy is among the many reasons why the Coca-Cola brand is so visible and recognizable across the globe.

How much does Coca-Cola spend on advertising?

Worldwide, the company spent five billion U.S. dollars on promoting its brands and products in 2023. In the United States, Coke was one of the top beverage brands ranked by advertising spending. In addition to traditional advertising, Coca-Cola is also involved in numerous sports sponsorships as well as cause marketing.