Microsoft: brand value 2006-2024
In 2023, Microsoft’s global brand value amounted to 713 billion U.S. dollars. This represented a 42 percent increase in comparison to the previous year, when it stood at 502 billion.
A window into the world of Microsoft
Microsoft Corporation is a multinational technology company offering a wide range of consumer and enterprise software, hardware, services, and electronics. Founded by Bill Gates and Paul Allen in Albuquerque, New Mexico, in 1975, the enterprise has expanded its product portfolio for almost 50 years, now reigning as one of the most influential tech conglomerates in the world. Microsoft’s revenue surpassed a record 212 billion dollars in 2023. Although competitors such as Apple continue to eat away at Microsoft’s market share, Windows remains the most popular operating system worldwide by a significant margin.
Tech companies dominate the global brand value battle
According to the latest brand rankings, five out of the 10 most valuable brands worldwide operate within the tech sector. In addition to Microsoft, brands of other U.S.-based tech giants such as Apple, Google, and Amazon take the lead when it comes to brand value. Overall, the aggregate value of the world’s 100 most valuable brands increased by 20 percent in 2024 and reached a record 8.3 trillion dollars.
