Google: brand value 2006-2024
In 2024, Google’s brand value was approximately 754 billion U.S. dollars which represented a roughly 30 percent increase from the record high of 578 billion dollars seen in 2023. The U.S. tech company is the second-most valuable brand worldwide.
How much money does Google make from ads?
Google recorded its highest-ever revenue of nearly 306 billion dollars in 2023. Of this total, approximately 78 percent came from the company‘s ad business. That same year, Google’s advertising revenue amounted to 238 billion dollars, most of it stemming from search ads.
Search ads: Google’s gold mine
Google Search was originally developed in 1996 and its domain was registered in 1997. In 2023, 'Google Search & other' was the biggest revenue segment of the parent company of Google, Alphabet Inc., and generated advertising revenue of 175 billion dollars. As of January 2024, Google was the leading search engine worldwide and accounted for approximately 82 percent of the global desktop search market. In the meantime, the share of Bing, its closest competitor, stood at approximately 10.5 percent.
