This statistic presents information on the ad channels that most influence parents' in store consumer packaged goods decisions in the United States as of July 2014. During the survey, 32 percent of responding mothers and 24 percent of responding fathers stated that digital circular ads influenced them the most.
What type of advertising has the highest influence/power over your decision to buy a food/beverage product in-store?
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Mothers
Fathers
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among parents in the U.S. who are interested in grocery shopping, have at least one child, and own at least one desktop/laptop computer and a smartphone or tablet
Supplementary notes
The source does not provide information regarding percentage points exceeding 100 percent.
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MarketingCharts. (September 29, 2014). What type of advertising has the highest influence/power over your decision to buy a food/beverage product in-store? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/326006/ad-channels-influence-parents-cpg-decisions-usa/
MarketingCharts. "What type of advertising has the highest influence/power over your decision to buy a food/beverage product in-store?." Chart. September 29, 2014. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/326006/ad-channels-influence-parents-cpg-decisions-usa/
MarketingCharts. (2014). What type of advertising has the highest influence/power over your decision to buy a food/beverage product in-store?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/326006/ad-channels-influence-parents-cpg-decisions-usa/
MarketingCharts. "What Type of Advertising Has The Highest Influence/Power over Your Decision to Buy a Food/Beverage Product In-store?." Statista, Statista Inc., 29 Sep 2014, https://www.statista.com/statistics/326006/ad-channels-influence-parents-cpg-decisions-usa/
MarketingCharts, What type of advertising has the highest influence/power over your decision to buy a food/beverage product in-store? Statista, https://www.statista.com/statistics/326006/ad-channels-influence-parents-cpg-decisions-usa/ (last visited July 22, 2024)
What type of advertising has the highest influence/power over your decision to buy a food/beverage product in-store? [Graph], MarketingCharts, September 29, 2014. [Online]. Available: https://www.statista.com/statistics/326006/ad-channels-influence-parents-cpg-decisions-usa/
