This statistic displays the methods used by online shoppers to make a retail purchase after shopping via mobile device in the United Kingdom (UK) in 2014. At 35 percent, roughly a quarter of smartphone and tablet users chose to order their product online via mobile phone, whereas only one percent decided to place an order by phone call.
What method did you use to make your retail purchase?**
smartphone and tablet users; mobile retail shoppers***
Method of interview
Online survey
Supplementary notes
* Smartphone: n=1139; tablet: n=409 ** The question was phrased by the source as follows: "How did you make the actual purchase?" *** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 7, 2014). What method did you use to make your retail purchase?** [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/325980/purchase-methods-used-by-uk-mobile-retail-shoppers/
xAd, und Telmetrics. "What method did you use to make your retail purchase?**." Chart. July 7, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/325980/purchase-methods-used-by-uk-mobile-retail-shoppers/
xAd, Telmetrics. (2014). What method did you use to make your retail purchase?**. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/325980/purchase-methods-used-by-uk-mobile-retail-shoppers/
xAd, and Telmetrics. "What Method Did You Use to Make Your Retail Purchase?**." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/325980/purchase-methods-used-by-uk-mobile-retail-shoppers/
xAd & Telmetrics, What method did you use to make your retail purchase?** Statista, https://www.statista.com/statistics/325980/purchase-methods-used-by-uk-mobile-retail-shoppers/ (last visited November 22, 2024)
What method did you use to make your retail purchase?** [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/325980/purchase-methods-used-by-uk-mobile-retail-shoppers/
