Mobile retail shopping research activities carried out in the UK 2014, by device

What are some of the specific ways in which you use mobile websites or apps for retail transactions or purchases?

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Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

1,548 respondents

Special properties

smartphone and tablet users; mobile shoppers; retail industry respondents*

Method of interview

Online survey

Supplementary notes

* All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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