Barriers to programmatic advertising's use in Europe 2014

Published by Statista Research Department, Sep 5, 2014
The graph shows types of barriers preventing the adoption of programmatic advertising in organizations from EU-5 countries (UK, Germany, Spain, Italy, France). In May 2014, 29 percent of respondents identified 'skills shortage' as the biggest obstacle.

Barriers preventing programmatic advertising adoption in EU-5 organiztions as of May 2014

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Sources

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Release date

September 2014

Region

Europe

Survey time period

April and May 2014

Number of respondents

197 respondents

Special properties

among marketers, media buyers, publishers and advertising agencies

Supplementary notes

The source does not specify the type of survey used.
Multiple anwers were possible.

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