Interaction with advertising among LGBT in China as of August 2014, by gender

Interaction with advertising among LGBT in China as of August 2014, by gender

CharacteristicGay/bisexual menLesbian/bisexual women
Scanned a QR tag with the smartphone 45% 41%
Purchased a deal from group buying websites 39% 43%
Referred to others' purchase experience on social media 31% 34%
Followed a business on Wechat 28% 28%
Followed a business on Weibo 24% 33%
"Checked-in" at a business to get discounts 20% 15%
Clicked on a mobile ad 18% 18%
Clicked on a website banner ad 18% 20%
Clicked on a Weibo ad 17% 20%
Tuned into a television show after seeing related tweets 16% 15%
Forwarded an advertisement to a friend 16% 16%
Used social media to voice a positive experience with a brand/product 15% 13%
Shared a commercial ad on social media 10% 10%
Created with Highcharts 7.2.2Share of respondents41%41%43%43%34%34%28%28%33%33%15%15%18%18%20%20%20%20%15%15%16%16%13%13%10%10%6%6%45%45%39%39%31%31%28%28%24%24%20%20%18%18%18%18%17%17%16%16%16%16%15%15%10%10%9%9%Gay/bisexual menLesbian/bisexual womenScanned a QR tag with the smartphonePurchased a deal from group buying websitesReferred to others' purchase experience on social mediaFollowed a business on WechatFollowed a business on Weibo"Checked-in" at a business to get discountsClicked on a mobile adClicked on a website banner adClicked on a Weibo adTuned into a television show after seeing related tweetsForwarded an advertisement to a friendUsed social media to voice a positive experience with a brand/productShared a commercial ad on social mediaUsed social media to voice a negative experience with a brand/product
0%5%10%15%20%25%30%35%40%45%50%
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Source

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Release date

August 2014

Region

China

Survey time period

As of August 2014

Number of respondents

7,011 (gay/bisexual men = 4,579; lesbian/bisexual women = 2,432)

Age group

18 years and older

Special properties

Among members of the LGBT community in China

Method of interview

Online survey

Supplementary notes

The source did not provide an exact publication date or a date of survey.

Multiple responses were possible for this survey question.

The original question as posed during the survey was: Have you done the following interactive activites with advertising in the past 7 days?

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Statistics on " LGBT in China "

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