This statistic shows interaction with advertising among the LGBT community in the seven days leading up to the survey date in China as of August 2014, by gender. During the survey, 18 percent of gay/bisexual male respondents stated that they had clicked on a mobile advertisement in the week leading up to the survey.
Interaction with advertising among LGBT in China as of August 2014, by gender
Characteristic
Gay/bisexual men
Lesbian/bisexual women
Scanned a QR tag with the smartphone
45%
41%
Purchased a deal from group buying websites
39%
43%
Referred to others' purchase experience on social media
31%
34%
Followed a business on Wechat
28%
28%
Followed a business on Weibo
24%
33%
"Checked-in" at a business to get discounts
20%
15%
Clicked on a mobile ad
18%
18%
Clicked on a website banner ad
18%
20%
Clicked on a Weibo ad
17%
20%
Tuned into a television show after seeing related tweets
16%
15%
Forwarded an advertisement to a friend
16%
16%
Used social media to voice a positive experience with a brand/product
15%
13%
Shared a commercial ad on social media
10%
10%
Created with Highcharts 7.2.2Share of respondents41%41%43%43%34%34%28%28%33%33%15%15%18%18%20%20%20%20%15%15%16%16%13%13%10%10%6%6%45%45%39%39%31%31%28%28%24%24%20%20%18%18%18%18%17%17%16%16%16%16%15%15%10%10%9%9%Gay/bisexual menLesbian/bisexual womenScanned a QR tag with the smartphonePurchased a deal from group buying websitesReferred to others' purchase experience on social mediaFollowed a business on WechatFollowed a business on Weibo"Checked-in" at a business to get discountsClicked on a mobile adClicked on a website banner adClicked on a Weibo adTuned into a television show after seeing related tweetsForwarded an advertisement to a friendUsed social media to voice a positive experience with a brand/productShared a commercial ad on social mediaUsed social media to voice a negative experience with a brand/product
0%5%10%15%20%25%30%35%40%45%50%
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Interaction with advertising among LGBT in China as of August 2014, by gender
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Community Marketing & Insights. (August 15, 2014). Interaction with advertising among LGBT in China as of August 2014, by gender [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/325766/china-lgbt-advertising-interaction-by-gender/
Community Marketing & Insights. "Interaction with advertising among LGBT in China as of August 2014, by gender." Chart. August 15, 2014. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/325766/china-lgbt-advertising-interaction-by-gender/
Community Marketing & Insights. (2014). Interaction with advertising among LGBT in China as of August 2014, by gender. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/325766/china-lgbt-advertising-interaction-by-gender/
Community Marketing & Insights. "Interaction with Advertising among Lgbt in China as of August 2014, by Gender." Statista, Statista Inc., 15 Aug 2014, https://www.statista.com/statistics/325766/china-lgbt-advertising-interaction-by-gender/
Community Marketing & Insights, Interaction with advertising among LGBT in China as of August 2014, by gender Statista, https://www.statista.com/statistics/325766/china-lgbt-advertising-interaction-by-gender/ (last visited February 20, 2025)
Interaction with advertising among LGBT in China as of August 2014, by gender [Graph], Community Marketing & Insights, August 15, 2014. [Online]. Available: https://www.statista.com/statistics/325766/china-lgbt-advertising-interaction-by-gender/
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