This statistic displays the penetration of digital music purchasing in Great Britain (UK) from 2011 to 2013, by age. 2012 saw an increase in digital sales among younger buyers, while respondents over the age of 45 bought more digital music in 2013 than in the previous years.
Penetration of digital music purchasing in Great Britain (UK) from 2011 to 2013, by age
* The source indicates, "market penetration is a term used to describe the percentage of the population who have made at least one purchase in the last 12 months."
The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals. The data presented are therefore based on consumer research rather than retail sales records." Type of survey was not specified.
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British Recorded Music Industry. (August 14, 2014). Penetration of digital music purchasing in Great Britain (UK) from 2011 to 2013, by age [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/325730/digital-music-purchasing-penetration-by-age-uk/
British Recorded Music Industry. "Penetration of digital music purchasing in Great Britain (UK) from 2011 to 2013, by age." Chart. August 14, 2014. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/325730/digital-music-purchasing-penetration-by-age-uk/
British Recorded Music Industry. (2014). Penetration of digital music purchasing in Great Britain (UK) from 2011 to 2013, by age. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/325730/digital-music-purchasing-penetration-by-age-uk/
British Recorded Music Industry. "Penetration of Digital Music Purchasing in Great Britain (Uk) from 2011 to 2013, by Age." Statista, Statista Inc., 14 Aug 2014, https://www.statista.com/statistics/325730/digital-music-purchasing-penetration-by-age-uk/
British Recorded Music Industry, Penetration of digital music purchasing in Great Britain (UK) from 2011 to 2013, by age Statista, https://www.statista.com/statistics/325730/digital-music-purchasing-penetration-by-age-uk/ (last visited December 21, 2024)
Penetration of digital music purchasing in Great Britain (UK) from 2011 to 2013, by age [Graph], British Recorded Music Industry, August 14, 2014. [Online]. Available: https://www.statista.com/statistics/325730/digital-music-purchasing-penetration-by-age-uk/
