Digital music purchasing penetration in Great Britain (UK) 2011-2013, by age

Published by Statista Research Department, Aug 14, 2014
This statistic displays the penetration of digital music purchasing in Great Britain (UK) from 2011 to 2013, by age. 2012 saw an increase in digital sales among younger buyers, while respondents over the age of 45 bought more digital music in 2013 than in the previous years.

Penetration of digital music purchasing in Great Britain (UK) from 2011 to 2013, by age

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Source

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Release date

August 2014

Region

United Kingdom

Survey time period

2011 to 2013

Number of respondents

15,000 respondents

Age group

13-79 years

Supplementary notes

* The source indicates, "market penetration is a term used to describe the percentage of the population who have made at least one purchase in the last 12 months."

The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals. The data presented are therefore based on consumer research rather than retail sales records." Type of survey was not specified.

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