This statistic displays the digital music purchasing penetration in Great Britain (UK) from 2011 to 2016. The percentage of people buying digital music decreased from 20.9 percent in 2013 to 11.3 percent in 2016.
Market penetration of digital music purchasing in Great Britain (UK) from 2011 to 2016
* The source indicates, "market penetration is a term used to describe the percentage of the population who have made at least one purchase in the last 12 months."
The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals. The data presented are therefore based on consumer research rather than retail sales records." Type of survey was not specified.
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British Recorded Music Industry. (May 18, 2017). Market penetration of digital music purchasing in Great Britain (UK) from 2011 to 2016 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/325700/digital-music-purchasing-penetration-in-the-uk/
British Recorded Music Industry. "Market penetration of digital music purchasing in Great Britain (UK) from 2011 to 2016." Chart. May 18, 2017. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/325700/digital-music-purchasing-penetration-in-the-uk/
British Recorded Music Industry. (2017). Market penetration of digital music purchasing in Great Britain (UK) from 2011 to 2016. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/325700/digital-music-purchasing-penetration-in-the-uk/
British Recorded Music Industry. "Market Penetration of Digital Music Purchasing in Great Britain (Uk) from 2011 to 2016." Statista, Statista Inc., 18 May 2017, https://www.statista.com/statistics/325700/digital-music-purchasing-penetration-in-the-uk/
British Recorded Music Industry, Market penetration of digital music purchasing in Great Britain (UK) from 2011 to 2016 Statista, https://www.statista.com/statistics/325700/digital-music-purchasing-penetration-in-the-uk/ (last visited December 30, 2024)
Market penetration of digital music purchasing in Great Britain (UK) from 2011 to 2016 [Graph], British Recorded Music Industry, May 18, 2017. [Online]. Available: https://www.statista.com/statistics/325700/digital-music-purchasing-penetration-in-the-uk/
