This statistic displays the percentage of consumers making a purchase decision after accessing product information on a single mobile device (no other media outlets used) in the United Kingdom (UK) in 2014. In general, tablet owners were more likely to use no other media outlets during the purchase research process. At 38 percent, nearly four out of 10 retail product shoppers stated to have exclusively used their tablet to make a final decision.
Other than your mobile device, what other media devices did you use to aid in your purchase decision?**
* Smartphone: n (retail)=728; n (insurance)=166, n (telecom)=183; tablet: n (retail)=261, n (insurance)=206, n (telecom)=110 ** The question was phrased by the source as follows: "Other than your [device], what other media devices did you use to aid in your purchase decision?" The source only provides the share of respondents that replied "no other media outlets used". *** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 7, 2014). Other than your mobile device, what other media devices did you use to aid in your purchase decision?** [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/
xAd, und Telmetrics. "Other than your mobile device, what other media devices did you use to aid in your purchase decision?**." Chart. July 7, 2014. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/
xAd, Telmetrics. (2014). Other than your mobile device, what other media devices did you use to aid in your purchase decision?**. Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/
xAd, and Telmetrics. "Other than Your Mobile Device, What Other Media Devices Did You Use to Aid in Your Purchase Decision?**." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/
xAd & Telmetrics, Other than your mobile device, what other media devices did you use to aid in your purchase decision?** Statista, https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/ (last visited September 26, 2024)
Other than your mobile device, what other media devices did you use to aid in your purchase decision?** [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/325693/use-of-a-single-mobile-device-in-purchase-decision-uk/