Publishing industry: impacts of digitisation UK 2014

This statistic shows the impacts of digitisation on the publishing industry in the United Kingdom (UK) as of February 2014. 48 percent of respondents strongly agree that the increasing of the demand for individuals with combined creative and digital skills is a potential impact of digitisation.

Opinions on potential impacts of digitisation on the publishing industry in the United Kingdom (UK) in 2014*

Characteristic	Strongly Agree	Agree	Neither agree or disagree	Disagree	Strongly disagree
Companies will look beyond the traditional talent pool for new recruits	20%	68%	9%	3%	0%
An increase in the demand for individuals with combined creative and digital skills	48%	48%	2%	2%	0%
Employment is likely to decline between 2012 and 2022 though economic output will increase	2%	38%	35%	25%	0%
The challenge of digitisation will threaten the existence of smaller publishing businesses	7%	16%	12%	57%	8%
An increase in marketing roles over the short to medium term	15%	49%	24%	13%	0%
Traditional publishing models will struggle to cope with the demand for multi-platform distribution	20%	55%	9%	16%	0%

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Release date

August 2014

More information

Region

United Kingdom

Survey time period

February 2014

Number of respondents

56 respondents

Special properties

employers from publishing industry

Method of interview

Online survey

Supplementary notes

* Original survey statement worded as follows: "The statements below have all been cited as potential impacts of digitisation on the publishing industry over the next ten years. Please indicate the extent to which you agree with each statement.

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