This statistic illustrates music consumer loyalty to iTunes in Great Britain (UK) from 2011 to 2016. In 2011, 30.9 percent of iTunes music buyers reported using only iTunes, and this number increased to 48.2 percent in 2016.
Share of iTunes music purchasers who only use iTunes in Great Britain (UK) from 2011 to 2016
Characteristic
Share of iTunes buyers
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British Recorded Music Industry. (May 18, 2017). Share of iTunes music purchasers who only use iTunes in Great Britain (UK) from 2011 to 2016 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/325666/itunes-music-consumer-loyalty-in-great-britain/
British Recorded Music Industry. "Share of iTunes music purchasers who only use iTunes in Great Britain (UK) from 2011 to 2016." Chart. May 18, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/325666/itunes-music-consumer-loyalty-in-great-britain/
British Recorded Music Industry. (2017). Share of iTunes music purchasers who only use iTunes in Great Britain (UK) from 2011 to 2016. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/325666/itunes-music-consumer-loyalty-in-great-britain/
British Recorded Music Industry. "Share of Itunes Music Purchasers Who Only Use Itunes in Great Britain (Uk) from 2011 to 2016." Statista, Statista Inc., 18 May 2017, https://www.statista.com/statistics/325666/itunes-music-consumer-loyalty-in-great-britain/
British Recorded Music Industry, Share of iTunes music purchasers who only use iTunes in Great Britain (UK) from 2011 to 2016 Statista, https://www.statista.com/statistics/325666/itunes-music-consumer-loyalty-in-great-britain/ (last visited July 22, 2024)
Share of iTunes music purchasers who only use iTunes in Great Britain (UK) from 2011 to 2016 [Graph], British Recorded Music Industry, May 18, 2017. [Online]. Available: https://www.statista.com/statistics/325666/itunes-music-consumer-loyalty-in-great-britain/