Mobile shopper intention when accessing product information in the UK 2014

When you accessed information about a product on your mobile device what were you looking to ultimately accomplish?**

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Sources

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Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

2,949*

Special properties

smartphone and tablet users; mobile shoppers***

Method of interview

Online survey

Supplementary notes

* Insurance: n=730, telecom: n=671, retail: n=1,548

** The question was phrased by the source as follows: "On this last time you accessed information about [category] on your [device], what were you looking to ultimately accomplish?"

*** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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