This statistic displays the most important media sources for product information among mobile shoppers, by product category, in the United Kingdom (UK) in 2014. At 39 percent, nearly four out of 10 mobile shoppers named mobile devices (smartphone/tablet) as the most important platform for finding information about insurance industry products.
When thinking of all the media platforms and devices available to search for information about a product, which is most important?*
* The question was phrased by the source as follows: "When thinking of all media platforms and devices available to search for information about [category], which is most important?"
** All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.
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xAd, & Telmetrics. (July 7, 2014). When thinking of all the media platforms and devices available to search for information about a product, which is most important?* [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/325396/top-media-sources-of-product-information-by-category-uk/
xAd, und Telmetrics. "When thinking of all the media platforms and devices available to search for information about a product, which is most important?*." Chart. July 7, 2014. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/325396/top-media-sources-of-product-information-by-category-uk/
xAd, Telmetrics. (2014). When thinking of all the media platforms and devices available to search for information about a product, which is most important?*. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/325396/top-media-sources-of-product-information-by-category-uk/
xAd, and Telmetrics. "When Thinking of All The Media Platforms and Devices Available to Search for Information about a Product, Which Is Most Important?*." Statista, Statista Inc., 7 Jul 2014, https://www.statista.com/statistics/325396/top-media-sources-of-product-information-by-category-uk/
xAd & Telmetrics, When thinking of all the media platforms and devices available to search for information about a product, which is most important?* Statista, https://www.statista.com/statistics/325396/top-media-sources-of-product-information-by-category-uk/ (last visited November 22, 2024)
When thinking of all the media platforms and devices available to search for information about a product, which is most important?* [Graph], xAd, & Telmetrics, July 7, 2014. [Online]. Available: https://www.statista.com/statistics/325396/top-media-sources-of-product-information-by-category-uk/
