Direct navigation achieved the highest average value for online shopping orders on a global scale. E-commerce orders via email and search came next. Between January and September 2023, purchases made through social networks reached their peak in March, with an average order value (AOV) of 116.9 U.S. dollars.
Average value of online shopping orders worldwide from January to September 2023, by traffic source
(in U.S. dollars)
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Monetate. (November 15, 2023). Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate. "Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars)." Chart. November 15, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate. (2023). Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate. "Average Value of Online Shopping Orders Worldwide from January to September 2023, by Traffic Source (in U.S. Dollars)." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
Monetate, Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars) Statista, https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/ (last visited December 30, 2024)
Average value of online shopping orders worldwide from January to September 2023, by traffic source (in U.S. dollars) [Graph], Monetate, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/325384/online-shopping-order-values-traffic-source/
