This statistic presents information on the influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017. The survey results show, that 16 percent of respondents were likely to recommend a product after being exposed to LGBTQ themed ads, whereas the recommendation intent was only 10 percent higher when it came to generic ads exposure.
Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
Characteristic
LGBTQ themed ad
Generic ad
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Hornet. (January 16, 2018). Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/325354/lgbt-consumers-interact-ads-gender-usa/
Hornet. "Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017." Chart. January 16, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/325354/lgbt-consumers-interact-ads-gender-usa/
Hornet. (2018). Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/325354/lgbt-consumers-interact-ads-gender-usa/
Hornet. "Influence of Exposure to Lgbtq and Generic Advertising among Lgbtq Male Consumers in The United States as of October 2017." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/325354/lgbt-consumers-interact-ads-gender-usa/
Hornet, Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017 Statista, https://www.statista.com/statistics/325354/lgbt-consumers-interact-ads-gender-usa/ (last visited August 24, 2024)
Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017 [Graph], Hornet, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/325354/lgbt-consumers-interact-ads-gender-usa/
