First- and third-party beauty market share on Amazon.com 2020

Published by
L. Yltävä,
Aug 15, 2023
Third-party sellers accounted for 53 percent of Amazon.com's beauty e-commerce market in 2020. On the other hand, first-party merchants made up 47 percent of the e-beauty segment on Amazon's platform in the United States.

Beauty e-commerce market share on Amazon.com in 2020, by type of merchant

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Release date

October 2020

Region

United States

Survey time period

2020

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