The timeline presents data on Coca-Cola Company's advertising spending on Honest Tea in the United States in 2010 and 2012. The company invested 1.5 million U.S. dollars on advertising the organic tea brand in 2012.
Coca-Cola Company's advertising spending on Honest Tea in the United States in 2010 and 2012
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figure for 2010 comes from an earlier AdAge article.
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Advertising Age. (September 25, 2014). Coca-Cola Company's advertising spending on Honest Tea in the United States in 2010 and 2012 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/325194/honest-tea-ad-spend-usa/
Advertising Age. "Coca-Cola Company's advertising spending on Honest Tea in the United States in 2010 and 2012 (in million U.S. dollars)." Chart. September 25, 2014. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/325194/honest-tea-ad-spend-usa/
Advertising Age. (2014). Coca-Cola Company's advertising spending on Honest Tea in the United States in 2010 and 2012 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/325194/honest-tea-ad-spend-usa/
Advertising Age. "Coca-cola Company's Advertising Spending on Honest Tea in The United States in 2010 and 2012 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Sep 2014, https://www.statista.com/statistics/325194/honest-tea-ad-spend-usa/
Advertising Age, Coca-Cola Company's advertising spending on Honest Tea in the United States in 2010 and 2012 (in million U.S. dollars) Statista, https://www.statista.com/statistics/325194/honest-tea-ad-spend-usa/ (last visited October 02, 2024)
Coca-Cola Company's advertising spending on Honest Tea in the United States in 2010 and 2012 (in million U.S. dollars) [Graph], Advertising Age, September 25, 2014. [Online]. Available: https://www.statista.com/statistics/325194/honest-tea-ad-spend-usa/