In 2020, the amount spend on advertisement per user worldwide increased around 3.5 U.S. dollars to 28.3 U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost 40 U.S dollars by 2025.
Social media advertising spending per internet user worldwide from 2017 to 2027
(in U.S. dollars)
Characteristic
Ad spend per user in U.S. dollars
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Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed.
Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.
A detailed methodologycan be found in the Statista Market Insights.
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Statista. (March 1, 2023). Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/325160/social-media-ad-spend-user/
Statista. "Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars)." Chart. March 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/325160/social-media-ad-spend-user/
Statista. (2023). Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/325160/social-media-ad-spend-user/
Statista. "Social Media Advertising Spending per Internet User Worldwide from 2017 to 2027 (in U.S. Dollars)." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/325160/social-media-ad-spend-user/
Statista, Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars) Statista, https://www.statista.com/statistics/325160/social-media-ad-spend-user/ (last visited July 22, 2024)
Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars) [Graph], Statista, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/325160/social-media-ad-spend-user/