Social network ad spending per user worldwide 2017-2027

Published by Statista Research Department, Jun 19, 2023
In 2020, the amount spend on advertisement per user worldwide increased around 3.5 U.S. dollars to 28.3 U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost 40 U.S dollars by 2025.

Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars)

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Release date

March 2023

Region

Worldwide

Special properties

estimates

Supplementary notes

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed.

Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.

A detailed methodologycan be found in the Statista Market Insights.

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Effectiveness & metrics

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Consumers

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The role of AI in social media marketing

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Access limited to Free Statistics. Premium Statistics are not included.
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