The most important factor in deciding whether to subscribe to a streaming service in the U.S. was the cost, according to over 90 percent of respondents to a 2022 survey. Second was specific content, with 87 percent of people stating to consider this when deciding on an SVOD service. Live TV and specific sports were the least common reasons for choosing a subscription-based streaming service.
Important factors in deciding whether to subscribe to a streaming service in the United States as of September 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
NPR. (October 28, 2022). Important factors in deciding whether to subscribe to a streaming service in the United States as of September 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/325155/reasons-for-signing-up-to-svod-service-usa/
NPR. "Important factors in deciding whether to subscribe to a streaming service in the United States as of September 2022." Chart. October 28, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/325155/reasons-for-signing-up-to-svod-service-usa/
NPR. (2022). Important factors in deciding whether to subscribe to a streaming service in the United States as of September 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/325155/reasons-for-signing-up-to-svod-service-usa/
NPR. "Important Factors in Deciding Whether to Subscribe to a Streaming Service in The United States as of September 2022." Statista, Statista Inc., 28 Oct 2022, https://www.statista.com/statistics/325155/reasons-for-signing-up-to-svod-service-usa/
NPR, Important factors in deciding whether to subscribe to a streaming service in the United States as of September 2022 Statista, https://www.statista.com/statistics/325155/reasons-for-signing-up-to-svod-service-usa/ (last visited August 24, 2024)
Important factors in deciding whether to subscribe to a streaming service in the United States as of September 2022 [Graph], NPR, October 28, 2022. [Online]. Available: https://www.statista.com/statistics/325155/reasons-for-signing-up-to-svod-service-usa/