Retention versus acquisition marketing focus in the United Kingdom (UK) 2013-2016

Published by Statista Research Department, Apr 18, 2016
This statistic displays the share companies focusing primarily on retention or acquisition marketing in the United Kingdom (UK) from 2013 to 2016. In 2016, 22 percent of companies reported being more retention than acquisition focused.

Share of companies reporting greater focus on retention or acquisition in the United Kingdom (UK) from 2013 to 2016

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Source

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Release date

April 2016

Region

United Kingdom

Survey time period

2013 to 2016**

Number of respondents

172*

Special properties

company and agency marketers

Method of interview

Online survey

Supplementary notes

* n (2016) = 172, n (2015) = 236, n (2014) = 233, n (2013) = 323.
** The most recent survey period was between January and February 2016.

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