This statistic displays the share companies focusing primarily on retention or acquisition marketing in the United Kingdom (UK) from 2013 to 2016. In 2016, 22 percent of companies reported being more retention than acquisition focused.
Share of companies reporting greater focus on retention or acquisition in the United Kingdom (UK) from 2013 to 2016
Characteristic
2013
2014
2015
2016
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Econsultancy. (April 18, 2016). Share of companies reporting greater focus on retention or acquisition in the United Kingdom (UK) from 2013 to 2016 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/325112/retention-versus-acquisition-marketing-uk/
Econsultancy. "Share of companies reporting greater focus on retention or acquisition in the United Kingdom (UK) from 2013 to 2016." Chart. April 18, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/325112/retention-versus-acquisition-marketing-uk/
Econsultancy. (2016). Share of companies reporting greater focus on retention or acquisition in the United Kingdom (UK) from 2013 to 2016. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/325112/retention-versus-acquisition-marketing-uk/
Econsultancy. "Share of Companies Reporting Greater Focus on Retention or Acquisition in The United Kingdom (Uk) from 2013 to 2016." Statista, Statista Inc., 18 Apr 2016, https://www.statista.com/statistics/325112/retention-versus-acquisition-marketing-uk/
Econsultancy, Share of companies reporting greater focus on retention or acquisition in the United Kingdom (UK) from 2013 to 2016 Statista, https://www.statista.com/statistics/325112/retention-versus-acquisition-marketing-uk/ (last visited July 22, 2024)
Share of companies reporting greater focus on retention or acquisition in the United Kingdom (UK) from 2013 to 2016 [Graph], Econsultancy, April 18, 2016. [Online]. Available: https://www.statista.com/statistics/325112/retention-versus-acquisition-marketing-uk/