The timeline presents data on Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to the first half of 2016. The company invested 26.1 million U.S. dollars on advertising the sugar-free soft drink brand in 2013.
Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to 2016
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Figures for the period 1999 to 2013 come from an earlier AdAge articles.
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Advertising Age. (October 6, 2016). Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to 2016 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/325090/diet-coke-ad-spend-usa/
Advertising Age. "Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to 2016 (in million U.S. dollars)." Chart. October 6, 2016. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/325090/diet-coke-ad-spend-usa/
Advertising Age. (2016). Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to 2016 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/325090/diet-coke-ad-spend-usa/
Advertising Age. "Coca-cola Company's Advertising Spending on Diet Coke in The United States from 1999 to 2016 (in Million U.S. Dollars)." Statista, Statista Inc., 6 Oct 2016, https://www.statista.com/statistics/325090/diet-coke-ad-spend-usa/
Advertising Age, Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to 2016 (in million U.S. dollars) Statista, https://www.statista.com/statistics/325090/diet-coke-ad-spend-usa/ (last visited October 02, 2024)
Coca-Cola Company's advertising spending on Diet Coke in the United States from 1999 to 2016 (in million U.S. dollars) [Graph], Advertising Age, October 6, 2016. [Online]. Available: https://www.statista.com/statistics/325090/diet-coke-ad-spend-usa/