This statistic displays the age and gender profile of free music streamers in Great Britain in 2016, including and excluding YouTube streamers. Roughly 45 percent of music streamers (inc. YouTube) were female, while roughly 55 percent were male.
Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming
Characteristic
Any streaming (inc. YouTube)
Free audio streaming only (excl. YouTube)
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The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals." Type of survey was not specified.
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British Recorded Music Industry. (May 18, 2017). Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry. "Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming." Chart. May 18, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry. (2017). Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry. "Consumer Demographic Breakdown of Music Streamers in Great Britain in 2016, with and without Youtube Streaming." Statista, Statista Inc., 18 May 2017, https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
British Recorded Music Industry, Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming Statista, https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/ (last visited July 22, 2024)
Consumer demographic breakdown of music streamers in Great Britain in 2016, with and without YouTube streaming [Graph], British Recorded Music Industry, May 18, 2017. [Online]. Available: https://www.statista.com/statistics/325082/penetration-of-music-streaming-by-demographic-great-britain-uk/
