This statistic shows who is responsible for creating the content behind native advertising campaigns in the United Kingdom (UK) in 2014, according to a survey. The great majority of publishers reported to create the content behind native ad campaigns themselves. Only four percent said their clients created the content, whereas 12 percent stated it was a mix between client and publisher.
Who creates the content behind native ad campaigns?
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Who creates the content behind native ad campaigns?
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Polar. (July 22, 2014). Who creates the content behind native ad campaigns? [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/
Polar. "Who creates the content behind native ad campaigns?." Chart. July 22, 2014. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/
Polar. (2014). Who creates the content behind native ad campaigns?. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/
Polar. "Who Creates The Content behind Native Ad Campaigns?." Statista, Statista Inc., 22 Jul 2014, https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/
Polar, Who creates the content behind native ad campaigns? Statista, https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/ (last visited March 15, 2025)
Who creates the content behind native ad campaigns? [Graph], Polar, July 22, 2014. [Online]. Available: https://www.statista.com/statistics/324847/native-ad-campaign-content-creation-sources-uk/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.