Content creation sources for native advertising in the United Kingdom (UK) 2014

Published by Statista Research Department, Jul 22, 2014
This statistic shows who is responsible for creating the content behind native advertising campaigns in the United Kingdom (UK) in 2014, according to a survey. The great majority of publishers reported to create the content behind native ad campaigns themselves. Only four percent said their clients created the content, whereas 12 percent stated it was a mix between client and publisher.

Who creates the content behind native ad campaigns?

CharacteristicShare of content creation
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Showing entries 1 to 3 (3 entries in total)
Statistic: Who creates the content behind native ad campaigns?

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Release date

July 2014

Region

United Kingdom

Survey time period

2014*

Supplementary notes

* Survey time period not specified.
Survey conducted among UK publishers. Number of repondents not specified by source.

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