This statistic displays the content and native advertising spend share of digital display ad spending in the United Kingdom from 2014 to 2017. In 2016, content and native advertising accounted for 31 percent of digital display ad spend in the UK. The share fell slightly in the following year to 25 percent.
Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017
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IAB UK. (April 25, 2018). Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK. "Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017." Chart. April 25, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK. (2018). Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK. "Share of Digital Display Spending Going on Content and Native Advertising in The United Kingdom (Uk) from 2014 to 2017." Statista, Statista Inc., 25 Apr 2018, https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/
IAB UK, Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017 Statista, https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/ (last visited December 22, 2024)
Share of digital display spending going on content and native advertising in the United Kingdom (UK) from 2014 to 2017 [Graph], IAB UK, April 25, 2018. [Online]. Available: https://www.statista.com/statistics/324825/native-ad-share-of-digital-display-spending-uk/
