This statistic presents data on professional objectives of marketers worldwide. During the survey carried out in the first quarter of 2014, 42 percent of respondents stated that they were planning to reach out to customers to advance market insights in the following 12 months.
What are your professional objectives over the next 12 months?
Characteristic
Share of respondents
Increase collaboration with sales and/or channel organizations
54%
Reach out to customers to advance market insights
42%
Further interact and collaborate with peers
42%
Work more closely with the CIO and IT group
34%
Improve CEO access and influence
31%
Better manage pace and schedule
29%
Upgrade title and areas of responsibility
25%
Further linkages with LOB leaders and those with P&L
24%
Responsibility
24%
Set aside more time for family and friends
23%
Seek a new position outside the organization
21%
Extend regional or international authority
20%
Increase budget responsibility
17%
Gain a board member position
17%
Change reporting structure upward or downward
13%
Advance relationships with finance and procurement
9%
Enroll in post-graduate or executive education programs
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Various sources (thestrategyweb.com). (August 22, 2014). What are your professional objectives over the next 12 months? [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/324672/marketers-professional-objectives/
Various sources (thestrategyweb.com). "What are your professional objectives over the next 12 months?." Chart. August 22, 2014. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/324672/marketers-professional-objectives/
Various sources (thestrategyweb.com). (2014). What are your professional objectives over the next 12 months?. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/324672/marketers-professional-objectives/
Various sources (thestrategyweb.com). "What Are Your Professional Objectives over The next 12 Months?." Statista, Statista Inc., 22 Aug 2014, https://www.statista.com/statistics/324672/marketers-professional-objectives/
Various sources (thestrategyweb.com), What are your professional objectives over the next 12 months? Statista, https://www.statista.com/statistics/324672/marketers-professional-objectives/ (last visited November 23, 2024)
What are your professional objectives over the next 12 months? [Graph], Various sources (thestrategyweb.com), August 22, 2014. [Online]. Available: https://www.statista.com/statistics/324672/marketers-professional-objectives/
