This statistic shows the average amount spent online on luxury goods among Chinese consumers as of October 2013, by city tier. Chinese consumers from tier 1 cities had spent an average of 1,528 yuan for their last online purchase of luxury goods.
Average amount spent online for luxury goods among Chinese consumers as of October 2013, by city tier
(in yuan)
among consumers who had purchased premium or luxury items during the past 12 months
Method of interview
Online survey
Supplementary notes
Note: 1 yuan equals approximately 0.16 U.S. dollars and 0.12 euros (as of September 2014).
The tier system was designed by the Chinese government to categorize urban space in China. Cities are grouped according to their population size, gross domestic product, economic growth, location and historical and cultural significance. Currently, only Beijing, Shanghai, Shenzhen and Guangzhou belong to the tier 1 category. Tier 2 cities are, among others, Nanjing, Tianjin, Suzhou, Chengdu and Xi'an. Tier 3 cities are Zhongshan, Guilin, Dongguan, Shantou etc. Tier 4 and tier 5 cities, which are often grouped together, make up the lions share of Chinese urban space and are mostly located in the West and North East of China, such as Luoyang, Jilin or Yan'an.
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KPMG. (February 25, 2014). Average amount spent online for luxury goods among Chinese consumers as of October 2013, by city tier (in yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/324517/china-average-online-spending-by-city-tier/
KPMG. "Average amount spent online for luxury goods among Chinese consumers as of October 2013, by city tier (in yuan)." Chart. February 25, 2014. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/324517/china-average-online-spending-by-city-tier/
KPMG. (2014). Average amount spent online for luxury goods among Chinese consumers as of October 2013, by city tier (in yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/324517/china-average-online-spending-by-city-tier/
KPMG. "Average Amount Spent Online for Luxury Goods among Chinese Consumers as of October 2013, by City Tier (in Yuan)." Statista, Statista Inc., 25 Feb 2014, https://www.statista.com/statistics/324517/china-average-online-spending-by-city-tier/
KPMG, Average amount spent online for luxury goods among Chinese consumers as of October 2013, by city tier (in yuan) Statista, https://www.statista.com/statistics/324517/china-average-online-spending-by-city-tier/ (last visited December 22, 2024)
Average amount spent online for luxury goods among Chinese consumers as of October 2013, by city tier (in yuan) [Graph], KPMG, February 25, 2014. [Online]. Available: https://www.statista.com/statistics/324517/china-average-online-spending-by-city-tier/
