This statistic shows leading categories among Chinese consumers when purchasing luxury goods online as of October 2013, by city tier. During the survey, 38 percent of respondents from tier 1 cities stated that they bought women's footwear online.
Leading categories among Chinese consumers when purchasing luxury goods online as of October 2013, by city tier
among consumers who had purchased premium or luxury items during the past 12 months
Method of interview
Online survey
Supplementary notes
Multiple answers were possible during the survey.
The tier system was designed by the Chinese government to categorize urban space in China. Cities are grouped according to their population size, gross domestic product, economic growth, location and historical and cultural significance. Currently, only Beijing, Shanghai, Shenzhen and Guangzhou belong to the tier 1 category. Tier 2 cities are, among others, Nanjing, Tianjin, Suzhou, Chengdu and Xi'an. Tier 3 cities are Zhongshan, Guilin, Dongguan, Shantou etc. Tier 4 and tier 5 cities make up the lions share of Chinese urban space and are mostly located in the West and North East of China, such as Luoyang, Jilin or Yan'an.
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KPMG. (February 25, 2014). Leading categories among Chinese consumers when purchasing luxury goods online as of October 2013, by city tier [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/324488/china-luxury-goods-leading-online-purchase-categories-by-city-tier/
KPMG. "Leading categories among Chinese consumers when purchasing luxury goods online as of October 2013, by city tier." Chart. February 25, 2014. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/324488/china-luxury-goods-leading-online-purchase-categories-by-city-tier/
KPMG. (2014). Leading categories among Chinese consumers when purchasing luxury goods online as of October 2013, by city tier. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/324488/china-luxury-goods-leading-online-purchase-categories-by-city-tier/
KPMG. "Leading Categories among Chinese Consumers When Purchasing Luxury Goods Online as of October 2013, by City Tier." Statista, Statista Inc., 25 Feb 2014, https://www.statista.com/statistics/324488/china-luxury-goods-leading-online-purchase-categories-by-city-tier/
KPMG, Leading categories among Chinese consumers when purchasing luxury goods online as of October 2013, by city tier Statista, https://www.statista.com/statistics/324488/china-luxury-goods-leading-online-purchase-categories-by-city-tier/ (last visited December 21, 2024)
Leading categories among Chinese consumers when purchasing luxury goods online as of October 2013, by city tier [Graph], KPMG, February 25, 2014. [Online]. Available: https://www.statista.com/statistics/324488/china-luxury-goods-leading-online-purchase-categories-by-city-tier/
