China: most popular luxury goods categories when purchasing online as of October 2013

Published by Statista Research Department, Feb 25, 2014
This statistic shows leading luxury goods categories among Chinese consumers when purchasing goods online as of October 2013. During the survey, 39 percent of the respondents stated that they bought women's footwear online.

Leading luxury goods categories among Chinese consumers when purchasing online as of October 2013

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Source

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Release date

February 2014

Region

China

Survey time period

October 2013

Number of respondents

10,200 respondents

Age group

18-50 years

Special properties

among consumers who had purchased premium or luxury items during the past 12 months

Method of interview

Online survey

Supplementary notes

Multiple answers were possible during the survey.

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