Important factors influencing the selection of a luxury goods brand in China 2019

Published by
Yihan Ma,
Dec 20, 2024
The results of a survey conducted in China in March 2019 showed that around 76.6 percent of respondents considered product quality and craftsmanship as one of the most important factors when choosing a luxury goods brand. Around half of all respondents took brand history and culture into consideration.

Most important factors when choosing a luxury goods brand among Chinese consumers as of March 2019

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Release date

June 2019

Region

China

Survey time period

March 2019

Number of respondents

718 respondents

Special properties

among senior personnel; three answers allowed

Method of interview

Questionnaire

Supplementary notes

Survey question:
What are the most important factors for you when choosing a luxury goods brand?

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