The results of a survey conducted in China in March 2019 showed that around 76.6 percent of respondents considered product quality and craftsmanship as one of the most important factors when choosing a luxury goods brand. Around half of all respondents took brand history and culture into consideration.
Most important factors when choosing a luxury goods brand among Chinese consumers as of March 2019
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Fortune. (June 15, 2019). Most important factors when choosing a luxury goods brand among Chinese consumers as of March 2019 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/324414/china-luxury-goods-brand-selection-factors/
Fortune. "Most important factors when choosing a luxury goods brand among Chinese consumers as of March 2019." Chart. June 15, 2019. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/324414/china-luxury-goods-brand-selection-factors/
Fortune. (2019). Most important factors when choosing a luxury goods brand among Chinese consumers as of March 2019. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/324414/china-luxury-goods-brand-selection-factors/
Fortune. "Most Important Factors When Choosing a Luxury Goods Brand among Chinese Consumers as of March 2019." Statista, Statista Inc., 15 Jun 2019, https://www.statista.com/statistics/324414/china-luxury-goods-brand-selection-factors/
Fortune, Most important factors when choosing a luxury goods brand among Chinese consumers as of March 2019 Statista, https://www.statista.com/statistics/324414/china-luxury-goods-brand-selection-factors/ (last visited November 22, 2024)
Most important factors when choosing a luxury goods brand among Chinese consumers as of March 2019 [Graph], Fortune, June 15, 2019. [Online]. Available: https://www.statista.com/statistics/324414/china-luxury-goods-brand-selection-factors/
