Change in luxury goods brand perception of Chinese consumers as of 2016

Published by Statista Research Department, Jun 14, 2016
This statistic shows the change in luxury goods brand perception of Chinese consumers over the two to three years leading up to March 2016. During the survey, 18.6 percent of the respondents stated that their understanding of luxury goods brands had not changed at all.

In your opinion, has your understanding for luxury goods brands increased during the past two to three years?

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Release date

June 2016

Region

China

Survey time period

February 22 to Mach 22, 2016

Number of respondents

1,685 respondents

Special properties

among high-level personnel

Method of interview

Email survey

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Market overview

6

Leading luxury brands

8

Luxury department stores

8

Brand popularity among consumers

8

Brand benchmarks

5

Further related statistics

5

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Topics

Luxury goods in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)Clothing and apparel market in EuropeM&A in the luxury goods sector
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