Reasons for purchasing luxury goods among Chinese consumers 2019

Published by
Yihan Ma,
Dec 20, 2024
The results of a survey conducted in China in March 2019 showed that around 78.4 percent of respondents purchased most luxury goods for themselves. Around 15 percent of respondents bought luxury items as gifts for family or friends.

Main reasons for purchasing luxury goods among Chinese consumers as of March 2019

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Release date

June 2019

Region

China

Survey time period

March 2019

Number of respondents

718 respondents

Special properties

among senior personnel

Method of interview

Questionnaire

Supplementary notes

Survey question:
What was the reason for most of your luxury goods purchases in the past one year?

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