U.S. college student back-to-school purchase influences 2014

Published by Statista Research Department, Sep 17, 2014
This statistic presents the most influential back-to-school purchasing factors according to college students in the United States. During an August 2014 survey it was found that 54.7 percent of respondents felt very influenced by online coupons and sales deals.

Level of influence of select sources on the back-to-school purchasing decisions of U.S. college students as of August 2014

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Sources

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Release date

September 2014

Region

United States

Survey time period

August 2014

Number of respondents

1,223 respondents

Special properties

College student internet users

Supplementary notes

Values may not add up to 100 percent due to rounding.

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Statistics on " Digital coupons and deals in the United States "

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Overview

5

Use and discovery

6

Users

8

Mobile usage

6

Spotlight: Groupon

4

Further related statistics

5

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Statistics

Topics

Digital coupons and deals in the United StatesGrouponCoupon Market Trends in the United StatesRakutenDiscount grocery stores in the U.S.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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Professional Account

For teams up to 5 people
$959 USD
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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