In 2023, adults in the United States spent a total of 5.2 billion minutes on Facebook per day, making the social network the most popular platform in terms of daily user engagement. However, this is set to change as TikTok is projected to overtake the blue giant in 2025 as Facebook's daily usage time is projected to decline by then.
Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025
(in million minutes)
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Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025
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Insider Intelligence. (August 29, 2023). Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes) [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence. "Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes)." Chart. August 29, 2023. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence. (2023). Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes). Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence. "Cumulative Daily Time Spent on Selected Social Networks by Adults in The United States from 2019 to 2025 (in Million Minutes)." Statista, Statista Inc., 29 Aug 2023, https://www.statista.com/statistics/324290/us-users-daily-social-media-minutes/
Insider Intelligence, Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes) Statista, https://www.statista.com/statistics/324290/us-users-daily-social-media-minutes/ (last visited April 01, 2025)
Cumulative daily time spent on selected social networks by adults in the United States from 2019 to 2025 (in million minutes) [Graph], Insider Intelligence, August 29, 2023. [Online]. Available: https://www.statista.com/statistics/324290/us-users-daily-social-media-minutes/
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