In 2023, the video format accounted for around 55 percent of digital advertising spending in Mexico. Search and display followed with 22.8 and 21.6 percent, respectively.
Distribution of digital advertising spending in Mexico in 2023, by format
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Consejo de Investigación de Medios (México), & IAB México, & Alianza por el Valor Estratégico de las Marcas. (September 13, 2024). Distribution of digital advertising spending in Mexico in 2023, by format [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/324233/online-advertising-spending-format-mexico/
Consejo de Investigación de Medios (México), und IAB México, und Alianza por el Valor Estratégico de las Marcas. "Distribution of digital advertising spending in Mexico in 2023, by format." Chart. September 13, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/324233/online-advertising-spending-format-mexico/
Consejo de Investigación de Medios (México), IAB México, Alianza por el Valor Estratégico de las Marcas. (2024). Distribution of digital advertising spending in Mexico in 2023, by format. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/324233/online-advertising-spending-format-mexico/
Consejo de Investigación de Medios (México), and IAB México, and Alianza por el Valor Estratégico de las Marcas. "Distribution of Digital Advertising Spending in Mexico in 2023, by Format." Statista, Statista Inc., 13 Sep 2024, https://www.statista.com/statistics/324233/online-advertising-spending-format-mexico/
Consejo de Investigación de Medios (México) & IAB México & Alianza por el Valor Estratégico de las Marcas, Distribution of digital advertising spending in Mexico in 2023, by format Statista, https://www.statista.com/statistics/324233/online-advertising-spending-format-mexico/ (last visited December 22, 2024)
Distribution of digital advertising spending in Mexico in 2023, by format [Graph], Consejo de Investigación de Medios (México), & IAB México, & Alianza por el Valor Estratégico de las Marcas, September 13, 2024. [Online]. Available: https://www.statista.com/statistics/324233/online-advertising-spending-format-mexico/