Exposure to new crisps and snack products in the UK 2013, by marketing type

The statistic shows the leading three ways in which consumers find out about new crisp and savoury snack products on the market in the United Kingdom (UK). According to the Grocery Eye survey conducted in 2013, 60 percent of respondents see the product on the shelf and 24 percent find out through TV advertising. Only 7 percent claimed to find out about new product developments through in-store advertising.